Vinotology - After Hours
Some ramblings that I didn't feel fit on my www.vinotology.com blog. I probably will get more into the social media and wine blogging side of things here, and less into general wine topics.
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Josh is right on target with this post about social media and relational marketing. The paragraph below is a paraphrase of a comment that I left on Josh’s blog -
I think that most people are looking at social media all wrong. The point is that it is an extension of the kind of work that they are already doing in other arenas. Any business, and especially any retail business, is built on relational marketing and social networking. The only difference here is that this is moved onto online platforms like Twitter, Facebook, and Foursquare. These are only tools, just like a telephone, that can be used to extend the reach of the work that wineries would normally do in the tasting room.
I think Josh also bring up a good point about selecting the metrics that you are going to track to measure success. The problem that a lot of businesses on Twitter have is that they have no plan or direction. They are just aimlessly tweeting, which will not provide the kind of ROI that they could get if they were more strategic with their efforts. Definitely read the whole post when you have time.
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Post reblogged from miscellany
Cool stuff about the movie Inception from my buddy Steve Paulo -
Spoke for a while last night with my wife and a friend about Inception. The more I think about that movie and discover things other people saw (or didn’t), I realize just how cool it is as a film.
Here’s another bit.
The recognizable “theme” element from the movie’s score is directly musically related to the song that the characters use as their cue to prepare for the “kick” back out of the dream-state(s). Check it:
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Anyone who has spent time on the myriad of social media venues on the web has seen examples of good and bad behavior on them. I’ve been thinking about what my own guiding principles of social media are recently, and thought I’d drop a few aphoristically rendered examples on you.
Tweet unto others as you would like to read - Before you tweet that comment about your bitchy boss, think about whether you would like to read that from someone else. Do you care? Do you find it enjoyable to hear someone whining about their boss? If not, don’t tweet it.
Interact with others, without thought of what’s in it for you - One of the first things that most people do when they jump into the social media fray, is to start retweeting and interacting with people that they really want to get reciprocation from. I know that’s what I did initially. I have since decided that it is just as important to retweet posts from people who may not ever retweet your stuff. The point is that you are an active member of the community, and you are sharing quality content. I think that you will ultimately find that you will see gains in your social media measurables, but don’t make that the point of engaging.
Post links to others as you would have them post links unto you - When you are writing a blog post, make sure and include links to posts from other people that are relevant to your topic. Again, don’t count on this being reciprocated. The value is in furthering the conversation on your topic. Be a team player.
Respond unto others as you would have them respond unto you - There is nothing like posting a question on Facebook or Twitter, and then hearing the sweet sound of crickets from your followers. Everyone likes to get responses to the questions that they ask online. If you have something to add to a question that you see, chime in.
There are probably a lot more variations on this theme that I could come up with, but I think that this is a good start. Do you have any Golden Rules that you use?
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I’ve decided to use tumblr to post my thoughts that I haven’t really wanted to include in the Vinotology blog. Some of this will be general stuff that doesn’t fit under the wine umbrella, and some of it is going to be thoughts that I have on wine blogging and social media. I’ll probably also post some random photos that don’t really fit in my blog posts, but seem worth sharing.
You’ve been warned. :)
EAVB_YHIZKJLLRM
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Also posted on my Vinotology blog
It was a cold night in Texas last night, so my friend @daxreinitz (great realtor btw, for those of you looking for a house in the LBK) made an excellent batch of potato soup for some friends and I. My wife and I decided to bring a bottle of wine to go with dinner, and we picked up a 2008 Root:1 Sauvignon Blanc from the grocery store. I had tried the Root:1 Cab a while back and enjoyed it, so we thought we would try out the sauvignon blanc. I was not really as thorough with my note taking as I usually am, but I did note a couple of things.I picked up some great minerality and lime aromas on the nose of this wine, and maybe a tad of mellon. The nose was crisp and fresh. The flavors were more citrus, mainly lime, and minerality. I thought that this Root:1 had some good acidity on the palate and really went well with our soup.
I enjoyed this wine, although I think that I have had sauvignon blanc in this price range ($10) that I preferred to the Root:1. I would still consider this wine to be a good value and wouldn’t have a problem recommending it.
This Sauvignon Blanc wine allowed me to check off another variety for my Wine Century Challenge. I now have reviewed 10 of 100 varieties, and only have 90 to go!
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Link reblogged from Mind Grapes
Yeah, this pretty well describes me too, although I do also buy quite a bit of organic. :)
This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don’t stress about missed deadlines and tend to be happy-go-lucky about life.
Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show “The Office” and 36% more likely to be the ones to choose the movie they are going to see at the theater.
Other than the organic thing they’ve got me pretty well pegged.
